Nothing like a good read even in this advanced day and age – if the read in question can help you make more money, all the better!
There are plenty of supposed marketing gurus out there who claim that their insights are supreme, but are they really? If you’d like to stick with tried and true content that has been proven to work, here’s an overview of 3 great must read online marketing books and what you can learn from them.
Must Read Online Marketing Books
Contagious: Why Things Catch On by Jonah Berger: The internet has a funny way of giving things new meaning: while the word ‘contagion’ will be met with fear and concern in real life, it’s one of the most sought-after commodities on the internet. If you’re marketing anything online, you’ve probably spent a good amount of time trying to understand why things go ‘viral’ (and, more than likely, how you can get something of yours to). Berger’s book tries to explain this phenomenon of deceptive complexity – it can almost feel as if you could spend your entire life trying to get something to go viral and not be able to. Still, with Berger’s tome in hand, your chances are much better – you might not be able to get a billion likes, but you’ll gain a thorough understanding of how to cater to the masses.
The Culting of Brands by Douglas Atkin: Here’s another scary word that will probably have you running for the hills: cult. Nobody likes cults nor being around one, yet few would argue that getting your brand to reach cult-like status is good for business. In his book, Atkin goes over why some brands are elevated above others time and again, taking the time to examine why people will live and die by certain brands even after they’ve done them wrong. Most forms of viral exposure present nothing new or breathtaking to consumers and yet still manage to get a massive following: why? You might not be able to instantly apply the things you’ve read in this book – after all, building any worthwhile brand takes time. The knowledge will stick with you, though, and will likely come out when it stands to make a big difference.
Traction by Gabriel Weinberg and Justin Mares: Want something less abstract and more hands-on? Consider Traction as your reading of choice: as opposed to exploring deep ideas about marketing and salesmanship, Traction instead focuses on getting good results with your products or services no matter what they are. If you’re looking for knowledge you can apply right off the bat, Traction has it plenty – the book’s no-nonsense approach boasts 19 different ‘channels’ through which you can launch your money-maker. As one would expect from successful businessmen and economists, Weinberg and Mares understand that, at the end of the day, it’s not so much about ideas and beliefs as it is about results. Traction is about as goal-oriented as a marketing book can get – reading it should allow your business to reach new heights so long as you aren’t hesitant about applying the knowledge.