The saying ‘less is more’ definitely holds true in terms of online marketing: even the slightest movement in the right direction can make a huge impact in a short amount of time.
True as this may be, being one of Texas’ biggest and most modern cities, Dallas can make the life of any business owner difficult – with so much competition out there, how does a fresh business make enough of an impact? And what about mistakes – does making one mean you’re getting blacklisted, what with all the alternatives?
In reality, it’s pretty simple: getting a good presence for your Dallas business online means going to work on those pesky search engines and milking them for all they’re worth.
Marketing a business online
Much of what online business marketing is about comes down to search engine rankings: if you can’t rank, you probably aren’t selling as much as you could. But to start ranking, you’ll need to start marketing your business to others first.
There are plenty of ways to do this: as far as starting from scratch goes, the internet gives you as good of a chance as anything else. Always start by getting yourself listed on as many free and established listings sites as possible – the more yellow pages Google sees you on, the higher you’ll rank in return.
Past that, you can opt for one of the many forms of advertisement available online. Google and Facebook stand out as the most prominent options: even a smaller campaign that focuses on Google ads can have huge long-term benefits on your business. Unfortunately, having a big website means everyone wants to advertise on it – as a result, there’s plenty of competition between Google and Facebook advertisers even when working inside of a lenient niche.
Putting together an effort
As convenient as they are, Google and Facebook ads won’t be the bread and butter of your online marketing. No, you’ll have to come up with your very own marketing strategy: finding something that separates you from the crowd and sticking to it.
Are you a Dallas wedding planner who pays special attention to detail and guarantees that the big city won’t swallow up any marital quaintness? Go ahead and advertise your services as such, then – instead of blandly spreading word of your business name, add a personalized touch to the whole affair.
Once you’ve gotten better at giving yourself the right appearance, consider making a note on some of the more specific locations that can propel a business. Take Yelp advertisements: while they’re undoubtedly effective, their power comes from the advertiser’s ability to enforce an image every bit as much as from their generous placement. The same amount of advertising money could net you much greater results if you took the time to invest in your brand before running your campaign.
And that brings us to a simple fact about marketing that holds true online and offline: the best and most successful efforts often don’t ask for much more than your time. If you’re seen making an effort to became known pro bono and based on the novelty of your services, you’ll enjoy better marketing rewards than if you simply tried to pour big bucks into sponsored ads.